Nested Applications

Digital Platform - Digital Magazine

Digital magazine : with Han Sung

  • Han Sung Motor (News, event, CSR, network)
  • Mercedes-Benz (Brand story, car & driver, MB illustration)
  • Car (Car information, culture & Arts)
  • Lifestyle contents (Travel, food, lifestyle, hobby, etc.)
  • Link: http://with.hansung.co.kr/

Digital Platform - Digital Magazine Image

digital-magazine

Nested Applications

Digital Platform - KakaoTalk

Kakao Talk Mobile Messenger

  • Started in 2012, the first in the imported car industry
  • Implement mobile messenger service with KAKAO which is no. 1 in Korea
  • Effective tool to send out HSMC news and various monthly event activities
  • Number of members: 70,000 people

Digital Platform - KakaoTalk Images

kakaotalk
kakaotalk

Nested Applications

Digital Platform - Best Customer Experience & Digital Information Display

Best Customer Experience

  • Enforce customer brand experience thru BCE project (Best Customer Experience Project)

Digital Platform - Best Customer Experience & Digital Information Display Images

Best Customer Experience

Nested Applications

Digital Platform - Sales Touch & A/S Booking Service

Sales Touch & A/S Booking Service

  • Digitalized sales process by Sales Touch showing car configuration and real time stock checking
  • Provide AS booking service using chatbot technology

Digital Platform - Sales Touch & A/S Booking Service Image

Sales Touch
A/S Booking Service

Nested Applications

Digital Platform - How-To

Online A/S streaming service “How-To”

  • Enhance customer understanding of repair process for better communication
  • Provide explanation to why service / repair by authorized service center is essential
  • When vehicle enters service center for repair and finish consulting with service advisor, customers get a link to the streaming video
  • The contents of the video consist of how car is being repaired, how to set a price for the vehicle repair, lead time, etc

Digital Platform - How-To Image

ONLINE A/S STREAMING SERVICE HOW-TO
ONLINE A/S STREAMING SERVICE HOW-TO

Digital Platform - Summary

Name of Channel Link to Channel
Han Sung Motor official website www.hansung.co.kr
Han Sung Motor App. ‘Han Sung Stars’ stars.hansung.co.kr (Web version)
Han Sung Motor Digital magazine ‘with HAN SUNG’ with.hansung.co.kr
Kakao Talk Plus Friends Mobile Application ‘Kakao Talk’
Han Sung Motor Naver Blog blog.naver.com/hsmc1985
Han Sung Motor Instagram www.instagram.com/hansung_official Mobile Application ‘Instagram’
Han Sung Motor Facebook www.facebook.com/hansung.official
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