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angle-left Han Sung Motor scholarship supports future art talents

Han Sung Motor scholarship supports future art talents

Korea Times / 2017.12

Han Sung Motor, the nation's largest Mercedes-Benz dealership firm, held a year-end art exhibition at the Horim Art Center in Sinsa-dong, Seoul, Tuesday. It awarded young, talented artists while showcasing their work.

Over 200 people, including Han Sung Motor officials, students and their parents, participated in this year's Dream Arts year-end exhibition. Han Sung Motor CEO Ulf Ausprung encouraged the young artists to chase their goals.

"Han Sung Motor's efforts to help young students have been highly recognized in Korea," Ausprung said during the event.

"The company will continue its support to help young talented artists."

Under an MOU deal with the Korea Mecenat Association, Han Sung Motor has operated the Dream Gream Project to help underprivileged but talented young artists since 2012. 

Unlike other donations or scholarship programs, Han Sung Motor's corporate social responsibility project does not only financially support them but also introduces them to mentors to help them realize their dreams. The scholarship continues until they graduate from high school. 

Starting with 20 scholarship students and 20 mentors, Han Sung Motor doubled its project volume to 40 students and 40 mentors in 2015.

Dream Gream students and their mentors volunteered to paint walls and engage in other activities to improve the residential environment of Jungang Traditional Market in downtown Seoul in 2014. 

Han Sung Motor also signed another MOU deal with the Seoul Foundation for Arts and Culture in April 2014 to help improve the incubating environment for artists through various programs. 

In September 2015, Han Sung Motor participated in a Seoul city project to refurbish Guro Station in western Seoul. The scholarship students joined local artists and citizens to turn the old subway exit into a place of art.

The dealership's continuous efforts to help underprivileged people were publicly highlighted as Ausprung was nominated as an honorary Seoul citizen in November 2016.