[FETV = Reporter Kim Changsoo] Mercedes-Benz Korea's official dealer Han Sung Motor announced that it had signed an agreement for brand cooperation with Gen.G Esports, a global esports company.
The business agreement ceremony between the two companies, which was held on the 3rd floor of the Mercedes-Benz Cheongdam Exhibition Center of Han Sung Motor on January 9th, offered a venue to enact the agreement signed by the parties official and celebrate the occasion, while Ulf Ausprung, CEO of Han Sung Motor, Lee Ji-hoon, Director of Gen.G, LoL team players of Gen.G, and other concerned parties graced the occasion with their presence.
Starting with this business agreement ceremony between the two companies, Han Sung Motor will provide 3 vehicles, including The New CLS and The New GLE which have been wrapped by Grafflex and Joo Jae-bum, the Dream Gream artists, as the Gen.G LoL team’s official vehicles, and the wrapped vehicles will be unveiled to the public in May.
Among the provided vehicles, The New GLE symbolically represents the powerful image of the Gen.G LoL team, with its active and robust design. In addition, the brand of Han Sung Motor will be exposed on the game uniforms of Gen.G LoL team players along with the planning of collaborative events with Gen.G, such as live game watching events at the exhibition hall of Han Sung Motor.