Nested Applications

Overview - Description 1

With more than 37 years of excellence and brand heritage, Han Sung Motor is one of the leading luxury auto dealer groups, one of the largest Mercedes-Benz Cars dealer groups, and one of the largest dealer groups by revenue in South Korea. Han Sung Motor is a pioneer for luxury auto customers, operating at the forefront of the sector in South Korea. The business is represented via local corporate entities Han Sung Motor Co., Han Sung Motors Ltd. and Star Motor Co.

The business comprises a total of 60 outlets, including 24 new car showrooms, 27 service centers and 10 Certified Pre-owned showrooms across 13 major cities.

Overview - Description 3

Supported by over 3,000 employees, Han Sung Motor offers the full spectrum of luxury automotive products and services to our customers, including:

  • New cars (Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach)
  • Certified pre-owned cars (Mercedes-Benz Certified / HAN SUNG CERTIFIED)
  • After-sales services (including repairs, maintenance, bodywork and paint)
  • Auto financing and leasing services (in partnership with Mercedes-Benz, banks and other financial institutions)
  • Han Sung Motor Exclusive Extended Warranty services
  • The Mercedes Café in Cheongdam, Seoul
  • Korea's first AMG Brand Center, AMG Seoul

Overview - Description 2

Approximately 30,000 new cars and 7,400 used cars were sold in 2021, representing a significant year-on-year growth.

As one of the first Mercedes-Benz dealerships in South Korea, our heritage extends back several decades; starting with the establishment of our presence in Seoul (1985-1988), Busan (1998), Daejeon (1999), Incheon (2000) and Suwon (2004). We were the first Mercedes-Benz dealership in each of these cities, thereby establishing our first-mover advantage in these key Korean cities and across the country.

Overview - Description 4

Our unwavering commitment to excellence, customer service and industry leadership has earned us a number of distinguished awards and industry rankings in South Korea.

  • Korean Standards Association - Korea Service Awards Comprehensive Grand Prize (2021)
  • Korea Chamber of Commerce and Industry - Grand Prize of The most trusted CEO in Korea (2019)
  • Korea Economy - Customer Impressive Management Awards (2019)
  • TV Chosun Management Awards - Job Creation Awards and the MOEL Award (2018)
  • KCCI Forbes Social Contribution Award (2018)
  • Digital Chosun Ilbo Social Contribution Award (2018)
  • MCST Minister's Commendation for Mecenat (2017)
  • Prime Minister Award by Korean National Quality Award (2017)
  • Chosun Ilbo’s Best CEO Award (2017)
  • Mercedes-Benz Korea Award, Dealership of the Year – Suwon Dealership (2016) and Seocho Dealership (2015)
  • Consumer Insight’s #1 Mercedes-Benz Dealer in Korea (2016)
  • Presidential Award by Korean National Quality Award (2014)

We are also a front-runner in embracing innovative and responsible business practices, including corporate social responsibility initiatives to promote long-term sustainability. and We opened the first AMG showroom in Korea in Dosan-daero, Seoul.

Vision and Mission


Han Sung Motor’s values are the cornerstones of our organisation. They bolster our mission to provide best-in-class luxury cars and services.

Vision and Mission - Cards



Continual betterment through innovation enables us to maintain operational leadership in all areas throughout the customer journey.



We nurture long-term relationships with customers and provide convenient, flexible, deeply tailored service at every step.



Han Sung Motor aims to create sustainable value for our customers, business partners, shareholders and employees, and society at large.


Han Sung Motor operates in a socially and environmentally responsible manner.



We fuel our strong corporate performance and customer service by recruiting and continually developing expert talent.