Overview - Description 1
With more than 37 years of excellence and brand heritage, Han Sung Motor is one of the leading luxury auto dealer groups, one of the largest Mercedes-Benz Cars dealer groups, and one of the largest dealer groups by revenue in South Korea. Han Sung Motor is a pioneer for luxury auto customers, operating at the forefront of the sector in South Korea. The business is represented via local corporate entities Han Sung Motor Co., Han Sung Motors Ltd. and Star Motor Co.
The business comprises a total of 61 outlets, including 24 new car showrooms, 27 service centers and 10 Certified Pre-owned showrooms across 13 major cities.
Overview - Description 3
Supported by over 3,000 employees, Han Sung Motor offers the full spectrum of luxury automotive products and services to our customers, including:
- New cars (Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach)
- Certified pre-owned cars (Mercedes-Benz Certified / HAN SUNG CERTIFIED)
- After-sales services (including repairs, maintenance, bodywork and paint)
- Auto financing and leasing services (in partnership with Mercedes-Benz, banks and other financial institutions)
- Han Sung Motor Exclusive Extended Warranty services
- The Mercedes Café in Cheongdam, Seoul
- Korea's first AMG Brand Center, AMG Seoul
Overview - Description 2
Approximately 30,000 new cars and 7,400 used cars were sold in 2021, representing a significant year-on-year growth.
As one of the first Mercedes-Benz dealerships in South Korea, our heritage extends back several decades; starting with the establishment of our presence in Seoul (1985-1988), Busan (1998), Daejeon (1999), Incheon (2000) and Suwon (2004). We were the first Mercedes-Benz dealership in each of these cities, thereby establishing our first-mover advantage in these key Korean cities and across the country.